Diana Paukstyte is a Lithuanian born designer based in Vilnius and creating a clothing label under her own name. She has an education in painting as well as clothing design. Diana’s journey as a creator started during her studies while practising at well known country’s designers. 2004 became the important year as she released her own created collection „Restauracija“. After that other collections followed constantly each year. However, as the designer herself claims, 10 years of creating process have had to pass until she found her genuine identity as modern and melancholic avant-garde designer.
The process of creation work is intuitive. Designer is not stimulated by any particular inspirations or symbols, she creates by heart and feeling. The core of the Diana Paukstyte brand’s DNR is centered on the strength of individual’s character as well as inner self and not on social status or gender. The brand embraces one’s self expression, playful and creative mind, artistic soul. Clean lines, oversized silhouettes and geometric cuts are mostly combined with monochrome colours. The colour black is the main character in Diana Paukstyte story. Clothes are created for women of any age and are wearable on a daily basis, yet have a unique and exclusive feel. The brand’s universe is mysterious and enigmatic yet simplistic and minimal.